PORTFOLIO
I'm a marketer, writer and creative just trying to leave a dent.
I'm a Creative Strategist with 3 years across real estate, education, and adjacent spaces. I turn audience insight, competitor research, and campaign goals into content strategies, creative briefs, ad angles, landing page messaging, and performance-driven content systems.
Results (for NASDAQ listed company):
15K
mortgage leads acquired through creative-led ad campaigns, plus 9K real estate leads, at highly efficient costs.
80%
of total deals closed on the back of the company's most successful copy assets and the design concepts behind them.
50%
quarter-over-quarter lift in high-income lead volume, from copy briefs and variations built inside strict ad categories.
$9
cost per lead on the VA mortgage campaign, against an industry standard of $30–45.
- Analyzed audience habits and competitor benchmarks to produce targeted copy and visuals that matched how key customer groups actually consume media.
TSC
Newsletters — The Status Code
Product launches
ShipFast.AI — an MVP in two weeks, for $20K
Productized software agency. The deals that followed led to the company's acquisition.
#12
Launch day
Viral content on X
Advertisements
Tools
NotionGoogle SheetsSlackTikTok Creative Center
Meta Ads LibraryChatGPTClaudeCanva
Google AnalyticsRelatoGoogle DocsGoogle Slides
GoHighLevelAhrefsTrello
I can do these for you
| Area | Output |
|---|---|
| Strategy & brand direction | Campaign direction, content pillars, positioning, audience insights |
| Hooks & angles | Hook banks, angle banks, pain-point messaging, CTA variations |
| UGC & ad briefs | Creator briefs, ad briefs, visual direction, talking points |
| Content calendar | 30-day calendars, platform ideas, campaign sequencing |
| Performance reports | CTR/CPC/CPL learnings, winning angles, next-test recommendations |
💡
You can contact me for creative strategy, campaign research, UGC briefs, landing page messaging, and performance-driven content systems. Get in touch →